mobmerry
The One-Stop Fashion Brand Concierge
“A catalogue-based platform with carefully curated fresh picks from branded apparel retails stores nearby. Supported by homegrown publishing content relating to fashion & apparel brands and social media influencers, the offering expanded to being an e-commerce platform.”
Introducing :
Cashback Vouchers
In order to increase the footfalls into our retail partners' stores, a marketing campaign was conceptualised and launched on the products' web & app platforms. This campaign was constructed in the form of vouchers which could be downloaded from appropriate sections of the platform and consumed by making purchases at the same stores.
Vouchers to Cashback :
A Journey Through the Storefront
By requesting the users to upload the purchase receipts onto the platform, in-store purchases were validated. Once the cashback vouchers were validated for fair usage, the transactions are accounted for by crediting the cashback amount to the registered users' digital wallets.
“
Every cashback amount rewarded to the users has the additional ability to be redeemed at other partner stores for featured products / services.
Such careful nudging of the users’ behaviour model from making online purchases to visiting the store nearby, was made possible by maintaining a backroom partner relationship which resulted in increased number of footfalls to the partners’ stores.”
